Color Treated Hair Shampoo & Conditioner by Joico - Anti-Fade, Shine Boost, Breakage Reduction

Protect the vibrancy of your hair color with Colorful Anti-Fade Shampoo. This gentle shampoo is formulated with nourishing, sulfate-free ingredients like Camellia Oil and Pomegranate Extract to provide a luxurious and epic clean that doesn't strip color. It also removes daily pollutants that can dull your hair, resulting in maximum shine, vibrancy, 3X more strength, and less breakage. Simply apply to wet hair, lather, and rinse.

Fight the fade of your hair color with Colorful Anti-Fade Conditioner. This daily conditioner is perfectly balanced to safeguard color and infuse each strand with nourishing hydration. It contains sulfate-free ingredients like Camellia Oil and Pomegranate Extract to prevent color from slipping away for up to 8 weeks, while also providing pollution protection, shine, softness, and tangle-free hydration. Apply to clean, damp hair, leave in for one minute, and then rinse.

Colorful Anti-Fade Shampoo helps preserve the vibrancy of all vibrant hair colors, including brunettes, redheads, blondes, and beyond. It does not deposit color into the hair like Color Balance or Color Infuse Shampoos, but instead prevents colored hair from losing its investment shade.

The entire Colorful line, including the shampoo and conditioner, is free of SLS/SLES sulfates.

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