Joico Defy Damage Protective Shampoo for Color-Treated Hair

Manufacturer's Description: Next Generation Bond Building for Enhanced Strength and Color Longevity

Discover the pinnacle of hair care innovation with Joico's Defy Damage Protective Shampoo, designed to revolutionize hair health and vibrancy. This sulfate-free shampoo immerses your hair in a luxurious lather that not only cleanses but also shields against daily damage. Its advanced bond-building formula effortlessly eliminates dirt, impurities, and residue without compromising the hair's natural cuticle integrity or stripping precious color investments. The result? Hair that is remarkably resilient, visibly cleaner, boasting a healthy shine, and an irresistibly smooth texture.

Usage Directions: Apply to wet hair, lather, and rinse thoroughly.

Key Benefits: - Strengthens & Rebuilds Bonds: Enhances hair resilience and strength. - Reduces Breakage by 80%: Offers significant protection against combing breakage during heat styling. - 5X Stronger Hair**: Promotes hair that is five times stronger compared to non-conditioning shampoos.

*Based on testing with Defy Damage Protective Shampoo & Masque versus non-conditioning shampoo.

Why You'll Love It: Experience the transformation firsthand with: - Strengthened hair structure that resists breakage. - Noticeably softer feel and amplified shine from the very first wash.

Explore Joico's Range: Joico offers a diverse selection of collections tailored to address various hair concerns. Whether you seek damage repair, color protection, moisture recovery, or specialized care for blonde or mature hair, Joico provides the ideal solution.

• Defy Damage: Optimal for maintaining hair strength and color vibrancy.
• YouthLock: Restores bounce, shine, and manageability to mature and dry hair.
• K-PAK Color Therapy: Repairs and safeguards color-treated hair.
• Color Balance Purple: Neutralizes yellow and warm tones in blonde and highlighted hair.
• Moisture Recovery: Replenishes hydration and softens dry, brittle hair.
• HydraSplash: Lightweight hydration for fine, thin, or wavy hair.
• Blonde Life: Brightens, nourishes, and strengthens blonde and highlighted hair.

Customer Reviews: Highly rated across various collections, exemplifying Joico's commitment to quality and efficacy.

• Defy Damage: 4.7 out of 5 stars from 4,860 reviews.
• YouthLock: 4.5 out of 5 stars from 425 reviews.
• K-PAK Color Therapy: 4.7 out of 5 stars from 5,277 reviews.
• Color Balance Purple: 4.6 out of 5 stars from 13,238 reviews.
• Moisture Recovery: 4.7 out of 5 stars from 3,407 reviews.
• HydraSplash: 4.7 out of 5 stars from 1,416 reviews.
• Blonde Life: 4.6 out of 5 stars from 1,876 reviews.

Product Details: - Price Range: $16.10 to $25.00 depending on the collection. - Hair Types: Tailored solutions for processed, color-treated, mature, dry, blonde, highlighted, thick, course, curly, thin, fine, and wavy hair types. - Common Hair Concerns: Addressing damage, split ends, breakage, dryness, dullness, brittleness, fading, brassy tones, frizz, and lifelessness. - Benefits: Each collection offers unique benefits such as strength and protection, enhanced bounce and shine, repair and color protection, tone neutralization, moisture replenishment, and hydration with lightweight results. - Key Ingredients: Featuring potent ingredients like Moringa Seed Oil, Arginine, Collagen, Buriti Fruit Oil, Keratin, African Manketti Oil, Green Tea Extract, Sea Kelp, Jojoba Oil, Coconut Water, Monoi Oil, Tamanu Oil, and more. - Fragrance: Enjoy a variety of delightful fragrances including apple, tuberose, sandalwood, cucumber, gardenia, warm musk, pear, cedarwood, amber, citrus, orange flower, musk, lemon, green apple, coconut, nectarine, jasmine, and vanilla.

Frequently Asked Questions: - Is it sulfate-free?: Yes, our products are free of SLS/SLES sulfates. - How soon will I see results?: Immediate bond protection and noticeable improvement in hair softness and shine from the first use. - Is it suitable for curly hair?: Yes, Joico's Defy Damage Home Care System caters to all hair types, including curly, fine, thick, and straight hair. - Will it prolong my hair color?: Yes, the Defy Damage Home Care System maintains over 90% of your hair color vibrancy for up to 10 shampoos.

Experience the transformative power of Joico's Defy Damage Protective Shampoo and explore our range today to find the perfect match for your hair needs.

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