Sure, here's a refined and simplified version of the original title: Joico InnerJoi Color-Protection Shampoo | Sulfate & Paraben Free

Introducing the Inner Joi Preserve Collection: Hold On To Your Hue

Discover the Inner Joi Preserve Collection, meticulously crafted to safeguard your hair color's vibrancy. Infused with color-protecting Beet Root Extract and nourishing Raspberry Seed Oil, our trio of daily-care products embraces a holistic approach to hair health, ensuring your strands remain true to their hue.

Leaves Color Fresh & Vibrant

Our naturally-derived, gentle cleanser secures your salon-fresh hair color with conscientious care, preserving your beautiful investment with clean, caring goodness.

Naturally Derived, Clean, Sustainable

Inner Joi Preserve Shampoo harnesses the potency of superfood ingredients like beetroot extract and raspberry-seed oil to safeguard your hue, delivering clean, caring goodness over the long haul. It effectively preserves the vitality of your hair color while offering gentle cleansing, free from SLS/SLES sulfates (Sodium Lauryl Sulfate/Sodium Laureth Sulfate).

What does naturally-derived mean?

As per ISO (International Standards Organization), an ingredient qualifies as 'naturally derived' if it originates from plants, minerals, water, and has undergone minimal processing for use. Inner Joi products feature a high concentration of naturally-derived ingredients.

What are the other ingredients?

Our Inner Joi products boast 86%-98% naturally-derived ingredients, complemented by 2%-14% safe, synthetic ingredients necessary for product efficacy and stability.

Are Inner Joi products vegan?

Yes, all Inner Joi products proudly carry PETA's certification, confirming their vegan status.

How is using upcycled ingredients sustainable?

Incorporating upcycled ingredients helps reduce waste by repurposing materials that would otherwise be discarded, promoting sustainability across our product lifecycle.

What is Social Plastic?

Social Plastic refers to recycled plastic that drives positive environmental, social, and economic outcomes. Explore more about Social Plastic at joico.com.

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