Joico InnerJoi Strengthen Shampoo for Damaged, Color-Treated Hair

From the manufacturer, show your hair some love with Inner Joi Strength. In need of a strength-training haircare program that offers genuine care for over-worked, over-processed hair? Designed to gently lift weaker strands to a new level of health and recovery, this super-set trio of Shampoo, Conditioner, and Masque is here to build, boost, and repair damaged hair.

Strengthening Hair and Reducing Breakage Strengthen Shampoo dives deep with the power of Coconut and Abyssinian Oils, building resistance one rich lather at a time. Superfoods and antioxidants, these ingredients are designed to repair damaged hair while fortifying each strand to prevent future breakage.

Naturally Derived, Clean, Sustainable Inner Joi Strengthen Shampoo is a strengthening cleanser that creates a rich-yet-gentle lather, enveloping tired strands with positive reinforcement. Free of SLS/SLES sulfates, this shampoo offers a gentle cleansing experience.

What Does "Naturally Derived" Mean? According to the International Standards Organization (ISO), an ingredient is considered "naturally derived" if it is plant or mineral-derived material, or water, that has undergone limited processing for use. Inner Joi products contain a high level of naturally-derived ingredients.

Other Ingredients Our Inner Joi products are composed of 86%-98% naturally-derived ingredients, with the remaining 2%-14% being safe, man-made ingredients necessary to ensure the product's effectiveness and stability.

Are Inner Joi Products Vegan? Yes, all Inner Joi products are certified vegan by PETA (People for The Ethical Treatment of Animals).

Sustainable Use of Upcycled Ingredients Using upcycled ingredients helps prevent waste by putting ingredients that would otherwise be discarded to good use.

What is Social Plastic? Social Plastic is recycled plastic that drives environmental, social, and economic impact. Learn more about Social Plastic on joico.com.

product information: