Joico Blonde Life Violet Shampoo | For Cool & Bright Blonde Hair

The JOICO BLONDE LIFE COLLECTION is designed for both natural and processed blondes. The BLONDE LIFE VIOLET SHAMPOO is a sulfate-free cleanser that instantly neutralizes unwanted yellow tones in blonde hair, restoring that icy, freshly-salon look. Gentle on highlighted strands, this unique formula is infused with powerful ingredients, including a rich blend of Tamanu and Manoi oils, to combat frizz, banish brassiness, and rehydrate the hair.

To use, apply the shampoo to wet hair, lather, and leave it in for 1-3 minutes before rinsing. Follow up with the Blonde Life Violet Conditioner. For best results, use this shampoo 2-3 times per week.

The scent of this shampoo is a captivating blend of soft, seductive notes. Jasmine and vanilla are complemented by the freshness of nectarine, green melon, and Meyer lemon, while a hint of woody musk adds a sophisticated, sensual touch, evoking the allure of an exotic getaway.

Regarding the color impact, there's no need to worry about the shampoo and conditioner turning your pale blonde hair purple. The violet-tinted formula is carefully calibrated to counteract only the unwanted yellow and brassy tones, without imparting any undesirable purple hues. This is possible because purple and yellow are opposite each other on the color spectrum, so one cancels out the other.

In summary, the JOICO BLONDE LIFE VIOLET SHAMPOO is a sulfate-free, color-correcting cleanser designed to refresh and revive blonde hair, whether natural or processed. Its powerful blend of ingredients, paired with a captivating fragrance, makes it a must-have for anyone seeking to maintain the perfect platinum, ash, or icy blonde look. And the best part? It won't turn your hair purple, but rather, it will neutralize any unwanted yellow or brass tones, leaving your locks looking fresh, healthy, and salon-worthy.

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