Joico Color Balance Purple Shampoo for Cool Blonde or Gray Hair

Manufacturer's recommendation: Keep your blonde hair cool with Color Balance Purple Shampoo for blonde and silver hair. This instant corrective shampoo neutralizes yellow and warm tones for color-treated hair, preserving highlighted, icy blondes, silvery grays, ombré, and balayage looks. It also shields hair from the elements, boosts shine and strength, and provides long-lasting results through 12 washes. Color Balance Purple Shampoo is paraben-free and over 2X stronger against combing breakage on damaged hair compared to non-conditioning shampoos.

To use, apply to wet hair, lather, leave in for 1-3 minutes, then rinse. Recommended for use 2-3 times a week.

Love it because of the following benefits: - Provides long-lasting results through 12 washes - Boosts shine and smoothness - Over 2X stronger hair (Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Purple Shampoo and Conditioner together) - Paraben-free

Choose the best Joico collection for all your hair concerns: - Color Balance Purple for color-treated hair - Defy Damage for processed, color-treated hair - YouthLock for mature, dry hair - K-PAK Color Therapy for thick, course, curly hair - Moisture Recovery for thin, fine, wavy hair - HydraSplash for dry, frizzy, or breakage-prone hair - Blonde Life for dry, dull, or lifeless hair

Customer reviews: - Color Balance Purple: 4.6 out of 5 stars with 13,238 reviews - Defy Damage: 4.7 out of 5 stars with 4,860 reviews - YouthLock: 4.5 out of 5 stars with 425 reviews - K-PAK Color Therapy: 4.7 out of 5 stars with 5,277 reviews - Moisture Recovery: 4.7 out of 5 stars with 3,407 reviews - HydraSplash: 4.7 out of 5 stars with 1,416 reviews - Blonde Life: 4.6 out of 5 stars with 1,876 reviews

Price varies, with Color Balance Purple Shampoo and Conditioner priced at $16.10, Defy Damage at $17.50, YouthLock at $25.00, K-PAK Color Therapy at $16.10, Moisture Recovery at $16.10, HydraSplash at $18.40, and Blonde Life at $25.00.

Key ingredients and fragrance for each collection are also listed for your reference.

FAQs: How long will Color Balance Purple Shampoo and Conditioner keep my hair free of brassy tones? - Results last for up to 12 washes.

Does it smell like hair-color chemicals? - Color Balance Shampoos and Conditioners are deliciously fragrant -- stocked with citrus, fruity, green, aldehyde top notes; floral, jasmine, orange flower, and rose middle notes; and spicy, woody, musk dry notes.

Will the green-tea extract turn my hair green if I use Color Balance Shampoo too often? - Not to worry! Green tea extract helps fight tonal change, so it neutralizes brassy, yellow tones for balanced results.

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