Joico Defy Damage Protective Shampoo for Color-Treated Hair

The Next Generation of Bond Building, From the Manufacturer

FOR BOND STRENGTHENING & COLOR LONGEVITY DEFY DAMAGE PROTECTIVE SHAMPOO

This gentle, sulfate-free shampoo immerses hair in a thorough, luxurious lather, protecting it from daily damage. The bond-building formula swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping your investment color. The decadent result? Hair becomes beautifully resilient, clean, healthy-looking, shiny, and smooth.

Directions: Apply to wet hair, lather, then rinse thoroughly. See it. Feel it. Believe it.

HERE'S WHAT YOU WILL LOVE - Strengthens & Rebuilds Bonds - 80% Less Breakage - 5X Stronger Hair *Against combing breakage on damaged hair during heat styling using Defy Damage Protective Shampoo & Masque vs. non-conditioning shampoo

SEE THE DIFFERENCE. CHOOSE THE BEST JOICO COLLECTION FOR ALL YOUR HAIR CONCERNS.

DEFY DAMAGE See Details

YOUTHLOCK Add to Cart

K-PAK COLOR THERAPY See Details

COLOR BALANCE PURPLE See Details

MOISTURE RECOVERY See Details

HYDRASPLASH See Details

BLONDE LIFE Add to Cart

Customer Reviews 4.7 out of 5 stars 4,860 4.5 out of 5 stars 425 4.7 out of 5 stars 5,277 4.6 out of 5 stars 13,238 4.7 out of 5 stars 3,407 4.7 out of 5 stars 1,416 4.6 out of 5 stars 1,876

Price $17.50 $25.00 $16.10 $16.10 $16.10 $18.40 $25.00

HAIR TYPE Processed, Color-Treated Mature, Dry Color-Treated Blonde, Highlighted Thick, Course, Curly Thin, Fine, Wavy Blonde, Highlighted

HAIR CONCERN Damage, Split Ends, Breakage Dryness, Dullness, Brittle Fading, Damage, Breakage Fading, Brassy, Dullness Dry, Frizzy, Breakage Dry, Dull, Lifeless Damage, Brassy, Dullness

BENEFITS Strength and Protection Bounce, Shine, Manageability Repair and Protect Color Neutralize Yellow & Warm Tones Moisturize, Soften, Shine Hydration, Shine, Lightweight Brighten, Nourish, Strengthen

KEY INGREDIENTS Moringa Seed Oil, Arginine Collagen, Buriti Fruit Oil Keratin, African Manketti Oil Green Tea Extract, Arginine Sea Kelp, Jojoba Oil Sea Kelp, Coconut Water Monoi & Tamanu Oil, Arginine

FRAGRANCE Apple, Tuberose, Sandalwood Cucumber, Gardenia, Warm Musk Pear, Apple, Cedarwood, Amber Citrus, Orange Flower, Musk Orange, Hyacinth, Vanilla Lemon, Green Apple, Coconut Nectarine, Jasmine, Vanilla

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