Joico Defy Damage Protective Masque | For Color-Treated Hair

Introducing the Next Generation of Bond Building for Bond Strengthening & Color Longevity - Defy Damage Protective Masque

The Protecting Masque from the manufacturer is the perfect treatment for dry, damaged hair. It infuses each strand with a powerful, bond-strengthening defense system without weighing hair down. You'll immediately notice and feel less breakage, protection from heat styling, extended color longevity, instant softness, and incredible shine upon contact.

Directions: Apply to damp hair and leave on for up to 5 minutes, depending on hair type, then rinse thoroughly. See it. Feel it. Believe it.

Here's what you will love: - Strengthens & Rebuilds Bonds - 80% Less Breakage - 5X Stronger Hair *Against combing breakage on damaged hair during heat styling using Defy Damage Protective Shampoo & Masque vs. non-conditioning shampoo

Is this sulfate free? Yes! Our products are free of SLS/SLES sulfates.

How long will it take to see results? Bond protection begins immediately, and you'll notice a dramatically softer feel and increased shine with the very first use.

Is this good for curly hair? Yes! Joico's Defy Damage Home Care System is suitable for all hair types, from straight to curly, fine to thick.

Will the products help my hair color last longer? Yes! The Defy Damage Home Care System maintains over 90% of your color vibrancy for up to 10 shampoos.

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