Joico Defy Damage Bond Builder (2-Pack)

Renowned hair care brand Joico presents the 7-Second Bond Strengthener, the QUICK-AS-A-FLASH TRANSFORMER, also known as Defy Damage In A Flash. This breakthrough bond-builder visibly transforms hair in just seven seconds, delivering a liquid-to-crème formula that reduces breakage by 80% and leaves hair 20 times stronger and silky-smooth. This treatment is recommended for use after cleansing hair with Defy Damage Protective Shampoo, applied from mid-length to ends, and left in for 7 seconds before rinsing.

Here's why you'll love Defy Damage In A Flash: - Hair is up to 20 times more resistant to breakage. - It creates bonds and strengthens the hair structure. - Leaves hair silky smooth without weighing it down. - Safe for color-treated hair.

Defy Damage In A Flash is unique due to its low-water formula, making it highly concentrated. Upon contact with water, it undergoes an exothermic reaction, causing the treatment to transform into a creamy lotion.

For optimal results, use In a Flash whenever your hair needs an extra boost of resilience and shine. This treatment is PETA-approved and animal test-free. It's best to avoid applying it to the scalp, and it's recommended to skip using conditioner on the day you use In a Flash. Always refer to the illustration on the package for guidance on application.

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