Joico Curl Confidence Defining Crème | For Curly Hair

Introducing the Curl Confidence Defining Crème, recommended for wavy, curly, or textured hair. Say goodbye to stiff, crunchy curls and hello to softness, shine, hydration, and movement with this game-changing texture wizard. Formulated with vegan protein, this gluten- and paraben-free styler delivers a flexible feel and big-time bounce. Follow these simple directions: apply to damp hair, then air-dry or blow-dry with a diffuser for best results.

Here's why you'll love it: it defines and enhances natural curl/texture, reduces frizz, hydrates hair, and provides a non-sticky or crunchy feel. For best results, pair with our Moisture Recovery Collection for thick or coarse textured hair or our HydraSplash Collection for fine or medium hair. Can Curl Confidence be used on dry hair? It is recommended for use on damp hair. Once applied you may allow to air dry or blow-dry with a diffuser. Is this product good for all curl/textured hair types? Curl Confidence generally works best for those with wavy to light coils or curl types 2a, 2b, 3a, 3b, 3c and 4a. Does Curl Confidence have a hold level? Curl Confidence does not use traditional fixative ingredients like polymers that can leave hair feeling “set”, but instead defines curls by providing hydration to encourage natural curl formation.

product information: