Joico InnerJoi Preserve Protective Milk for Color-Protection & Shine

Developed with color-protecting Beet Root Extract and the nourishing power of Raspberry Seed Oil, the Inner Joi Preserve Collection's three daily-care products take a wholesome approach to hair health that keeps strands true to hue. Leaves Color Looking Fresh & Vibrant.

The naturally protective answer for color-treated hair, Inner Joi Preserve Protective Milk is formulated with naturally derived ingredients – like beetroot extract and raspberry-seed oil – that detangle hair and help preserve hair color. This wellness wonder protects hair from thermal damage up to 450°F or 232°C.

Hold On To Your Hue with Inner Joi Preserve Preserve Protective Milk goes to the ends of the earth for you, delivering all the convenience of a daily detangler, the protection of a color-saving treatment, and the nourishment of ingredients that won't put you – or nature – in harm's way. Naturally Derived, Clean, Sustainable.

According to ISO (International Standards Organization), an ingredient is defined as 'naturally derived' if it is a plant or mineral-derived material or water and has undergone limited processing for use. Inner Joi products contain a high level of naturally-derived ingredients.

Our Inner Joi products contain 86%-98% naturally-derived ingredients; the other 2%-14% is made up of safe, man-made ingredients needed to ensure the effectiveness and stability of the product. All Inner Joi products are certified vegan by PETA (People for The Ethical Treatment of Animals).

Using upcycled ingredients helps prevent waste by putting ingredients that would otherwise be discarded to good use. Social Plastic is recycled plastic that drives environmental, social, and economic impact. Learn more about Social Plastic on joico.com.

In summary, the Inner Joi Preserve Collection offers a wholesome approach to hair health, with products formulated with naturally derived, color-protecting, and nourishing ingredients that are clean, sustainable, and vegan. The Preserve Protective Milk, in particular, provides convenient detangling, color preservation, and thermal protection, all while being kind to both you and the planet.

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