Kristin Ess The One Purple Shampoo for Blonde Hair

Our proprietary strengthening complex, dubbed "Zip-Up Technology™," is designed to "zip-up" split ends while targeting weak areas of the hair, smoothing the appearance of damaged cuticles and helping to protect hair from environmental stressors and color fade. "I wanted to create a purple shampoo that is great for toning blondes + brunettes and is also sulfate-free...I've always had a hard time finding that combo," says Kristin Ess. "If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass." She advises using this shampoo with or without The One Purple Conditioner on natural or color-treated hair.

A clean, well-conditioned canvas is essential. These universal, sulfate-free products cleanse and deeply condition to leave hair feeling moisturized, full, and looking shiny from root to tip. The formula features ultra-violet pigment, brass-reducing, intense toning, and shine-restoring properties, all while being sulfate-free.

Depending on the thickness of your hair, apply a quarter size or more of the shampoo into your palm. Apply it to wet hair and massage it into your scalp to create a rich lather. With this purple shampoo, you'll want to make sure you apply more product where you see more brass. Let it sit a little bit longer toward the root, where the hair tends to be less porous and more warm, then let it run through the ends as you shampoo. Rinse well and follow with conditioner or a hydrating mask.

The formulation is cruelty-free and keratin-safe, free of sulfates, parabens, and phthalates.

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