Joico Blonde Life Violet Shampoo and Conditioner for Cool & Bright Blonde Hair

From the manufacturer, the JOICO BLONDE LIFE COLLECTION is designed for both natural and processed blondes. The BLONDE LIFE VIOLET SHAMPOO is a sulfate-free cleanser that instantly eliminates yellow tones in blonde hair, leaving it with a fresh, icy, salon-fresh shade. Gentle on highlighted strands, this unique formula contains a powerful blend of rich Tamanu and Manoi oils to fight frizz, banish brass, and rehydrate the hair.

Directions for use: Apply to wet hair, lather, and leave in for 1-3 minutes before rinsing. Follow with the Blonde Life Violet Conditioner. Use 2-3 times per week. This shampoo REDUCES BREAKAGE AND ADDS SHINE.

The BLONDE LIFE VIOLET CONDITIONER is a lightweight, daily conditioner formulated specifically to banish yellow tones in highlighted blonde hair. Offering luxurious slip, detangling power, and hydration, this multi-tasking blonde nourisher is also infused with the exotic blend of Tamanu and Manoi oils to boost the shine of icy fair hair.

Directions for use: Apply to clean, damp hair, leave in for 1-3 minutes, then rinse. Use 2-3 times per week.

The fragrance of these products features soft yet seductive notes of jasmine and vanilla, complemented by the freshness of nectarine, green melon, and Meyer lemon, with a hint of woody musk that gives the scent a sophisticated sensuality, evoking visions of an exotic getaway.

Regarding the concern about the Violet Shampoo and Conditioner turning pale-blonde hair purple, the products are formulated with precisely calibrated ingredients that deliver just enough violet to counterbalance any yellow or brass tones in the hair. Since purple and yellow are opposite each other on the color spectrum, the violet in the products effectively cancels out the unwanted yellow tones.

product information: