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Shop / joico purple shampoo

Blonde, Lightened & Gray Hair Brightening Shampoo, 8 Fl. Oz.

$ 9.99 $6.99
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Hair is composed of numerous bonds that are responsible for its health, strength, and shape. When hair is damaged by bleach and hair color, those bonds become compromised. Our bonding purple shampoo assists in repairing, protecting, and hydrating hair, while also brightening and neutralizing brassiness on blonde, lightened, and gray hair.

The health and integrity of hair are dependent on the various bonds that make up its structure. Damage from bleaching and coloring processes can disrupt and break these essential bonds, leading to compromised hair quality. Our pro-quality purple shampoo is specifically formulated to address these concerns, offering a comprehensive solution to restore, protect, and revitalize hair.

Through its unique bonding formula, this shampoo penetrates deep into the hair, working to repair and strengthen the damaged bonds. The result is hair that is not only healthier and more resilient but also brighter and more vibrant. The purple pigments in the formula work to neutralize unwanted brassiness, ensuring a more even and natural-looking tone, particularly for blonde, lightened, or gray hair.

To achieve the best results, simply apply the shampoo to wet hair, lather thoroughly, and let it sit for 3-5 minutes before rinsing. This extended contact time allows the shampoo's active ingredients to work their magic, deeply nourishing and restoring the hair's structure.

Sustainability and safety are also priorities in the formulation of our purple shampoo. It is free from SLS/SLES, parabens, and phthalates, and is also cruelty-free. The product bottles themselves are designed to be recyclable, making the entire experience eco-conscious.

The benefits of using our bonding purple shampoo are multifaceted. It not only repairs and protects the hair but also hydrates it from root to end, ensuring a glossy, healthy-looking finish. This comprehensive approach to hair care means you can achieve salon-quality results in the comfort of your own home.

Whether you're seeking to revive bleached, lightened, or gray hair, or simply want to maintain the vibrancy and strength of your color-treated locks, our pro-quality purple shampoo is the solution you've been searching for. Experience the difference of deeply nourished, radiant, and beautifully-toned hair with just one use.

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